Links are King too!
Links are king too, but first you have TO have some decent relevant content. Links are like that extra juice that will take you to the top of Google SERP’s (Search Engine Results Page’s).
I recently consulted with someone who was competing with over 27 million sites for #1 on Google, He was #5. The reason he was #5 was not because of lack of links. He had 114,114 links (literally) to HIS TLD (Top Level Domain) according to Yahoo. Google doesn’t count links that have no value. Google does not seem to count links that are on pages that have no Google PR. Google PR is a number Google assigns to a page based on many factors, but this number is like an authority number. It is as if the higher PR pages have content that can be deemed more reliable than a page with a lower Google PR. He had way more links that anyone else, his content held him down, and particularly his worst showing was on his image alt tags. You should always use image alt tags on your webpages and these tags should relate to what the picture is or what the page is about. If the sites you are competing against all have nice word count and good keyword density and prominence on their image alt tags , and you have no image alt tags you automatically lose. And often it only takes one large failure to hold you down, no matter HOW many LINKS you have.
Building links is king and very important, but it should not proceed a carefully designed site that is optimized for search engines. If you have the prettiest site in the world with no SEO, withOUT paying Google for some clicks, it is not likely THAT you are going to be getting much, if any, free traffic. There is nothing like free organic traffic, the kind you get by having a nice webpage that focuses on one subject and one keyword phrase carefully spread across all of the html elements. Research has also showed that #1 on Goolge for any keyword search gets nearly half of the traffic for that search. This proves people want to do business with the #1 organic match NOT the paid ads on the top or the side. I want to know what the most relevant match is to my search. I don’t want some new guy that put up a webpage a few days ago and bought some Google ads and now he is in business.
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March 7th, 2011 at 8:51 AM
Thanks for the google PR of N/A on this page, Links are king and will remain such despite what Google does. I am still holding down #1 on Google with effectively 0 in bound links, proving that links to google are not that important, at least not in your journey to #1 on Google. But is #1 on Google even all it is hyped up to be? No doubt top Google SERP listings bring web site traffic. And keep in mind Google SERP's are nothing more than a list of 10 links Google has created to point to these top sites according to them, and many are starting to think Googe takes such a narrow view, and not the best search engine anymore to find what you are looking to research or BUY.